Here's what you get with the Website Marketing Formula Workshop:

• Four (4) 90-minute live sessions where you and your classmates will get live instruction from me, Gerry Black

• As part of every live call, there will be Q&A sessions where you can ask me about anything you need clarified or where you want to delve into deeper

• Specially tailored surveys a few days after each session where you can ask any questions that have come up AFTER you've worked with the material, as well as ask your top questions about the topic of the next session

• Recordings of all the live sessions in case you can't be there in real time or want to rewatch something

• You will also get a transcript of each live session so you can easily find any specific topic or technique we discussed on the live call

• Access to the private Facebook community only for members of this course—ask additional questions there, get help from me and your peers, and connect and network with other marketers.

Plus You Get These Extra Bonuses:

BONUS #1:  "Go-Deep" AI Prompt Checklist that will immediately show you how to tap into AI's vast capabilities.

BONUS #2: My 80%+ close rate proposal template you can use to clearly SHOW prospects the value you offer so they'll realize your the ONLY solution for them.

BONUS #3: Perfect Prospect Profile worksheet that will help you identify your ideal target prospects so you can tailor your messaging to meet their specific needs.

Frequently Asked Questions

When are the live sessions and what topics do they cover?

All four (4) live sessions will happen on Thursdays at 4 PM Eastern (New York) time. The first session will be Thursday, November 20, 2025 and then will continue weekly after that. 

Here are the dates and topics of all the live calls:

• Nov 20 - Website Marketing Formula Blueprint
• Nov 27 - Fill Your Sales Pipeline
• Dec 4 -   Easy & Painless Relationship Building
• Dec 11 -  Turning Web Visitors Into Sales

How long is the course?

The course has 4 live sessions spread over 4 weeks. After that, you'll have lifetime access to all recordings and materials to continue learning at your own pace.

How many live sessions are there?

There are 4 live sessions total, one each Thursday for 4 consecutive weeks  Each session is approximately 90 minutes and includes teaching time plus Q&A.

What time zone are the live sessions in?

Live sessions are held on Thursdays at 4PM Eastern (New York) time. If this time doesn't work for you, don't worry—all sessions are recorded!

Can I come to some of the live sessions but not all of them?

Absolutely! While attending live gives you the benefit of asking questions in real time, I understand that schedules vary. Every session is recorded, so you can catch up on any you miss and still get the full experience.

What if I can't be at the live sessions?

Every session is recorded! If you live in a time zone that isn't great for when the live sessions are happening or need to miss a live session for any reason, you can still keep up with the course and not miss anything! You'll also be able to ask your questions through weekly surveys I send out since you won't be able to ask them live.

What if I'm traveling during part of the course?

No problem at all! Since all sessions are recorded and you have lifetime access to the materials, you can catch up when you return. While attending live and keeping up with the course in real time is the plan that will give you the best results, the course does allow for flexibility based on your life and your schedule.

Do I need a webcam or microphone?

The built-in microphone and camera on your computer, tablet, or phone are just fine for this course!

Can I join from my phone or tablet?

Yes! While a computer or laptop will give you the best experience, you can absolutely join the live sessions from your phone or tablet, if needed.

What platform will the live sessions be hosted on?

All live sessions will be hosted on Zoom. You'll receive the meeting links via email before each session, and no special software installation is required—you can join directly through your web browser.

Prerequisites & Skill Level

What level of marketing skill do I need?

You don't need to be a marketing wizard, but you do need to have a website or be looking to put one up (i.e. you may not know exactly what to do, but you're comfortable marketing your business) to get the most out of this course.

What if I'm a complete beginner to website marketing?

This course is DESIGNED for beginners! We start from the very basics in website marketing and build up gradually. No prior website marketing experience needed.

Is this course suitable for advanced marketers?

While this course focuses on fundamentals, even experienced marketers often find gaps in their website marketing knowledge. If you're already quite advanced, this might be a good refresher, but, if you like,  you may want to reach out to me directly (email me at gerry [at] marketingwriter [dot]ca) to discuss if it's the right fit for your current level.

Do I need any prior marketing theory knowledge?

Basic marketing theory skills are necessary—understanding the role messaging plays, basic marketing terms etc.

Practice & Homework

Is there any homework?

You will have homework assignments in order to practice implementing what you'll learn. You'll get handouts to guide you through some of the exercises. These assignments aren't graded, so there's no pressure—just a chance to practice and track your own progress. They are for you to improve without judgement and enable you to measure your own progress throughout the course.

How much will I be expected to practice each week?

To get the most out of this course, I recommend you do the exercises each week before the next class. Website Marketing Formula is a 4-step process. Each step sets up the next one. Bottom Line: put as much into this course as you want to get out of it!

What if I fall behind?

Don't worry! The beauty of having lifetime access is that you can always catch up. If you miss a week or two, simply watch the recorded sessions when you're ready and pick up where you left off. There's no judgment here—everyone learns at their own pace, and the course is designed to accommodate real life. You can always revisit earlier concepts or take extra time with challenging material.

Interaction & Feedback

Do we get feedback on our progess?

While I can't give personalized feedback in this group format, as a Website Marketing Formula member, you do get 30 minutes with me one-on-one as a bonus to ask anything you like! 

Can I ask questions during the live training sessions?

Absolutely! Every live session includes Q&A time, and there will also be surveys sent out in between sessions where you can ask additional questions that have come up after you've practiced the homework a bit. I'm here to help you succeed!

How much individual attention will I receive?

As a group course, the focus is on teaching website marketing concepts that benefit everyone. However, I will be actively monitoring the Facebook community and respond to questions there. Plus, during the Q&A portions of live sessions, I can address specific challenges you're facing.

Course Materials & Resources

Do I need to buy any materials for the course?

Nope! I provide everything you need—handouts are included.

How long will I have access to the course materials?

You have lifetime access to all course recordings, handouts and materials. You can revisit the content anytime you want to brush up on your skills or dive deeper into specific concepts.

Can I retake the course later?

With your lifetime access, you can go through all the materials again anytime you'd like. If I offer this course again in the future, previous students may be eligible for a significant discount to join the new cohort.

Support & Help

How can I get help if I'm stuck on something?

There are several ways to get help: ask questions during the live Q&A sessions, post in the private Facebook community, or submit questions through the weekly surveys. I'm committed to helping you succeed and will respond to questions promptly.

Can I contact you directly with questions?

For course-related questions, please use the Facebook community or weekly surveys so that other students can benefit from the answers, too. For technical issues or urgent concerns, you can email me directly and I'll respond as quickly as possible.

Pricing & Policies

How much does the course cost?

The course is $497 for the complete 4-week program with lifetime access to all materials. To put this in perspective, my private marketing sessions are $250/hour, so getting the equivalent instruction one-on-one with me would cost you $1,500. 

Plus, with this course you also get the bonus of learning alongside other students, lifetime access to rewatch sessions, all handouts and resources included, and ongoing community support—benefits you wouldn't get with private lessons alone.

What if I decide it's not for me? Can I get my money back?

YES! I offer a 14-day money-back guarantee for any reason! So if you find that it's just not for you, send me an email to let me know within 14 days of the first live session (November 20) and you'll get a full refund.

Reserve your seat today!